Swirlbev, a division of Lieber Fine Wines, is pleased to announce that it has expanded its services to include supplier importing and distribution access to the New York and New Jersey markets. This expansion will provide assistance to suppliers who are seeking to gain distribution in these markets, including compliance and warehousing support.

As a trusted partner in the wine and spirits industry, Swirlbev has established strong relationships with distributors in the United States. With its extensive knowledge of the industry, Swirlbev is well-positioned to help suppliers navigate the complex distribution landscape.

“Our goal is to provide a seamless and efficient process for suppliers looking to enter the New York and New Jersey markets,” said a Roy Daleo, President of Swirlbev. “We understand the challenges that suppliers face in gaining distribution and we are committed to providing the support and expertise needed to succeed in these markets.”

With its unique importing and distribution program, Swirlbev can help suppliers expand their reach and increase their sales in the highly competitive New York and New Jersey markets. In addition to providing compliance and warehousing support, Swirlbev also offers marketing and promotional services to help suppliers build brand awareness and increase sales.

“We are excited to offer these new services to our clients,” said Larry Lieberman, General Manager of Lieber Fine Wines the parent company of Swirlbev. “We believe that this expansion will help us better serve the needs of our clients and further solidify our position as a trusted partner in the wine and spirits industry.”

For more information about Swirlbev’s importing and distribution services, please contact them at or Roy Daleo 516 468 3678.

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Accelerate Your Success

Swirl is a comprehensive, end-to-end supply chain management platform. Get enterprise level services with a small boutique mentality. From import/export and customs compliance to fulfillment and destination management, Swirl covers all aspects of your supply chain to streamline efficiency and save you time and money.

Streamlined US Market access

Direct Distribution Access in New York & New Jersey

With Sales and Marketing managed by Swirl Bev, we will navigate the
tumultuous US Federal and State requirements.


Review & submission of Certificate of Label Approval (COLA)

Handle pre-import requirements including formula approval and sample analysis as required by the TTB

Complete state-level alcoholic beverage registration and reporting requirements

Logistics & Fulfillment

Dedicated customer service

US customers clearance

Logistics execution including international and domestic

Freight, pick-up and delivery

Warehouse services

Invoicing & fulfillment services


Monthly accounting support including and detailed support

Online reporting dashboard with full visibility of daily activity



Navigate the US Markets with Ease

Our extensive regulatory knowledge across every market we serve enables you to go to market quickly with a trusted partner to navigate the compliance nuances on your behalf.


Layers of Taxation


Regulation Frameworks


Unique Markets


Get Your Product On US Store Shelves

The US market is complex and difficult to navigate. Operating in 51 unique markets all with multiple layers of taxation, different regulations, and tiers, while continuously turning a profit is a challenge.
  • Shelf Price absorbed by taxes and markups 70% 70%

100,000 +

SKU’s carried by distributors


Detailed Support, Safe & Secure Service

Security of your funds and timely access to them are our chief commitments. Swirl Bev provides real-time, complete accounting services so you have transparent access to manage your business – and your cashflow.


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